In 2024, The Butcher's Daughter reduced cardboard packaging, surpassing its milestone target by 45.7%, through redesigned sleeves and a focused packaging optimisation strategy.
In 2024, Cashel Fine Foods made measurable progress in reducing packaging intensity, reflecting its commitment to sustainable production. The company reduced the use of outer cardboard boxes from 14.61kg/t of output in 2023 to 14.43kg/t in 2024, exceeding its milestone target by 45.7%. This achievement highlights the company’s proactive approach to packaging optimisation and waste reduction.
A key driver of this reduction was the introduction of new product packs and redesigned cardboard sleeves. These updated formats were carefully developed to use less material while still meeting functional and regulatory requirements. The new sleeves not only reduce cardboard usage but also maintain product visibility and brand integrity - an important consideration for a premium food producer.
Cashel Fine Foods invested considerable time and effort into the redesign process. This included developing a sleeve that complies with current food labelling legislation, showcases the product effectively, and aligns with the company’s sustainability goals. The team worked closely with printers to finalise the design and ensure a smooth rollout across product lines. This collaborative and detail-oriented approach was essential to achieving the packaging reduction without compromising compliance or quality.
Founded by Jack and Stephen Teeling, Teeling Whiskey Distillery opened in 2015 as Dublin’s first new distillery in over 125 years, blending tradition with innovation to craft award-winning Irish whiskeys while championing sustainability and revitalising the city’s historic Liberties district.
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Murphy's Ice Cream, founded in 2000 in Dingle, Co. Kerry, crafts natural ice cream using local ingredients like fresh milk from Kerry cows, cream, free-range eggs, and organic sugar. The company focuses on creating memorable flavours without artificial additives, ensuring high quality and authentic taste.
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Bandon Vale, based in West Cork, is a leading packer of high-quality cheese products. The company supplies cheddar, mozzarella, and specialty cheeses to retail and foodservice sectors and is recognised for its commitment to sustainability and innovation in cheese production.
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